JAKARTA – From Milan to New York, the latest fashion trend in 2025 is heading towards something simple but stylish, namely a silk scarf in the style of an Italian grandmother.
This style is called nonacore, inspired by nonna (grains) who are synonymous with colorful scarf on their heads. Now, these classic items are mandatory accessories for anyone who wants to look chic without overwork.
Reporting from the New York Post page, non-core trends have gone viral since top celebrities such as Sabrina Carpenter, Rihanna, Beyoncé, Hailey Bieber, and Kendall Jenner appeared confident with silk scarf.
One of them is Rihanna wearing a $650 Valentino scarf which immediately stole the attention of the consulate in Beverly Hills. Kendall Jenner made her the main star in the Gucci campaign.
“Wearing a scarf on the head is now very popular, but what makes it interesting is that the same scarf can be worn as a neck tie, crop top, belt, and even sarong,” explained New York’s stylist, Dawn Del Russo, when interviewed by The Post.
What makes the nonnacore special is its accessibility. You don’t have to buy a designer scarf, because even the old thrust store or cupboard can be a source of inspiration.
“Scarf is bright and of high quality and booming due to multipurpose and long-lasting. This is a trend suitable for everyone, even when the economy is in trouble,” added Del Russo.
For Arianna Lombardo (30), a hair stylist from Long Island, this trend has a personal meaning.
“As an Italian, I am very happy with the absence, I finally got the appropriate fashion appreciation,” he said.
Lombardo had shared a tutorial on using a non-core-style scarf to more than 82 thousand followers on social media.
“It’s simple,NIC, and can make a neat live appearance,” he said.
For some people, non-nacore is not only about style, but also about feelings. Arianne Antonio (31), a journalist from Brooklyn, believes that scarf can give positive energy.
“With all the stress right now, people need something fun and colorful in their lives,” he said.
He also called this scarf comfortable, funny, and can be used in various ways. Want to try this trend? Here’s an easy step in the style of Lombardo:
1. Spread the large square scarf, fold it into a triangle.
2. Place it on the head with a flat side on the forehead.
3. Tie both ends behind the head with a strong knot.
4. Let the rest of the scarf hang out for an elegant impression.
5. With a simple scarf, anyone can bring a little Italian touch to everyday style.
“Nonacore scarf is overhead, like you’re on vacation to the Mediterranean.” said Emily Bargeron (40), curator of vintage clothes from Georgia.
In 2025, scarf is not just an additional accessory, but a reminder of the simplicity and respect for Italian grandmothers who always know how to look charming.
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