콘텐츠 만들면서 오래 먹고사는 방법 (어피티 박진영 대표)
Couldn’t you make money with content? With this thought in mind, the final idea to form a team was the whole body of Appity. But I haven’t seen many teams in the media or content sectors that have created a sustainable profit model well. It becomes very difficult for content creators to worry about money.
Can I bring a laptop to a negative pressure ward during the early stages of the coronavirus outbreak? To the extent that I really feel like this, I will never run out of money. When the stock market bubble burst and things started to get worse
In the second half of last year, I had no basic stamina. There are monthly employees, huh? Why are you like this? It was important to create a structure that brought in steady profits. When I think about it now, I don’t think I would have been able to do Appity without that process.
A reference to my own work and life, not the world’s answers. Hello everyone, the personal life of these days. My name is Hyemin. A guest is coming today too We will invite people who are building their own domain in a certain field with unique thoughts and methods,
And we will thoroughly explore everything from zero to the present. So, shall we say hello? Hello, would you please briefly introduce who you are? This is Jinyoung Park, who runs Economic Media Appity. I’m sure there are quite a few of you who subscribe to Appity,
But I think there may be people who don’t know you, so could you introduce them a little more? Appity is a service that sends content based on newsletters. It contains economic news, economic columns, financial tips, etc. mainly for those in their 20s and 30s, and is published on Mondays,
Tuesdays, Wednesdays, Thursdays, and Friday mornings under the name ‘Money Letter.’ I’ll send it to you every time Starting last year, we plan to send out a letter every Saturday called ‘Career Letter’ on the topic of career, and starting next year, we will send out a letter called ‘Balance Letter’
On the topic of spending money well. Is the balance letter coming out again? This is new news again Infinite expansion This isn’t the first time we’ve revealed this here today, right? This is the first release Oh really? Awesome, it’s so good So, Appity, which is growing
So much, now has about 300,000 subscribers? Is that right? The money letter is 320,000, the career letter is 250,000, and the balance letter is also scheduled to start soon. Of course, there may be some overlap, but the total number is over 500,000, right? That’s right, we are a union haha You are amazing
The most curious thing for those who think they have clearly established their own territory is just 300,000. You often think like this, you must have done well from the beginning. But when I see people like that, I get curious about that again. I’ve always been very curious about what this person was
Like when he was 0. So, I would like to first ask you about Jinyoung’s beginnings. He created a newsletter that gave some information about the economy. If this is the case, what kind of economics department is it in the first place? Or maybe you were always interested in financial investment?
I’m sure you’re thinking about this a lot, but I’m a little overwhelmed hearing this question. Because if you suddenly said to me 10 years ago that you would be asked this question, it would make absolutely no sense. First of all, I majored in Korean literature
At a university that had nothing to do with numbers. I dreamed of working at a media company, but I was an undergraduate student majoring in Korean literature with a slightly poor GPA. I never thought that I would now start a media company while working as a newspaper publisher in school.
There was no such case of starting a business in my family, and I was of course of the position that I had to prepare at any time, but when I was attending a TOEIC academy, I was contacted by a person who is still a mentor to me.
There was a person who opened the way to starting a new media business. I met him and talked about him in his 20s. We need media that We need to create media like this while showing other overseas references. So, at first, he suggested that I just work as an external writer.
It would be fun to see new references when we met, right? It started 10 years ago. I guess you haven’t been doing Appity since then, right? Yes Appity has been around since 2018. Let’s make something in our 20s then. What did you sympathize with in terms of media for people in their 20s?
At that time, in the mid-2010s, there were a lot of words like 3-po generation and 5-po generation. The mentor who gave me advice also said, “Are you going to let people in their 20s speak according to what the media dictates? What was so cool about showing overseas
Examples of who people in their 20s were. At that time, there was a place called Vice Media. By showing that there, we also learned that people in their 20s are talking about people in their 20s.” He said we should hand over the microphone, and from then on,
We set an agenda to some extent. For these two months, let’s talk about discrimination between regular and non-regular workers. For the next two months, we talked about education focused on entrance exams, then we talked about the lack of local infrastructure, and then we talked about the problem of local youth
Due to lack of local infrastructure. We operated it as a season like this. Our goal is to make this viral on Facebook in some way. So, they brought in famous memes from overseas and added a shallow awareness of this problem. For example, a photo of a boyfriend taking a girlfriend
From behind on Instagram at the time was popular. When we did this as an education project focusing on entrance exams, we treated it like a mother dragging her kids to a cram school, and we used the layout as a reference and started a team.
Now that some of our friends have to get real jobs, they are all in their mid-20s and have continued to go to school until then. Did you go to school? I went to school for 8 years. Oh, I went to school for 7 and a half years.
So, I am in the 11th grade, but my girlfriends who got jobs early are in their 3rd year? now? Because by that time I’m still doing this. I’ve never really made money, but my family always said that I would become independent once I graduated. So… what if I don’t graduate…? Delaying independence…
So, as soon as I became independent, I decided to move out after 3 months, but anyway, I lived at home and did not manage my grades well, but I did a lot of activities. In my own way, I had a story to tell, but I was anxious because it didn’t work out well
At the very least. At this time, I was about 27 or 26 years old, and up to that point, I hadn’t been able to do any activities that actually made any profit, but even so, I thought I should continue doing this. Where did you come from? This is definitely dopamine.
It was a small success, but at the end, one friend said he would just call it a day and call it a day. What I filmed that day was a video called “Don’t elect people like this during the general election.” After I filmed it and my friend left,
I just filmed and edited it in the early morning and uploaded it right away, and it got 1 million views. And the reason I dreamed of becoming an anchor since I was in high school was because of anchors Son Seok-hee and Kim Joo-ha. However, there is a story that is explained in detail
In Son Seok-hee’s newsroom. There was a story that explained it, and our viral video was mentioned in the background. It must have been very thrilling. The dream came true in a twisted way because the person who was my role model was filming it with us in the background
And the person who was my role model was filming it with us in the background. It wasn’t a dream like this, but I actually liked it. There were things like that, and it went viral a few times after that. While watching the viral video, I thought I was doing pretty well,
But it was always a little bit better. What I thought was unfortunate was that since we were mostly involved in politics and society, we were of no direct help to our friends’ lives. Sister is cool I said I’m really rooting for you, but did you watch the first episode to the end?
Then, ah… I clicked like. Second, there is absolutely nothing that has changed. Of course, such messages are important to criticize college entrance-oriented education, but I wish there was something more directly helpful. So what came to my mind at that time was something to replace magazines. We definitely read magazines
And went to beauty salons when we were young, and grew up looking at pretty high-quality information, but I couldn’t see any channels of new media that were doing that. At that time, it is now, but it seemed like there were a lot more on YouTube, but back then, the number of people watching
This magazine was decreasing a lot, and there was nothing on NeXT that could do this. Then, it was around 2017 that I realized that I wanted to do this and that I wanted to create lifestyle media for the generation of my age. What was that? While I was thinking about that,
What I was doing was outsourcing. Video Outsourcing So now that I know how to design and make a bit of card news and video, I know what the before and after video SNS advertising cushion is, right? waterproof panties I actually made it pretty well.
Now, of course, what comes down to me is a certain amount of money per case, but right before my desire to create lifestyle media while making money through videos became concrete, I had experience creating media as a team and making it go viral, and as an individual,
I made money through content by outsourcing videos. Because I have seen it before Wouldn’t it be possible to make money as a team with the miracle syllogism? Wouldn’t it be possible to make money through viral content? With this thought in mind,
The final idea to form a team was the whole body of Appity. Even now, our corporate name is FOB Media. Even now, our corporate name is Forb Media. We said, “let’s create a lifestyle media for women, let’s make it for people of my age and similar to me,”
And we created a team called Forb. With that, we raised money to help women in their 20s and 30s use their limited time and money well. Let’s introduce the space that can be used well in a video. If I talk too long like this, it usually doesn’t work well haha.
Something needs to be clear. I haven’t worked at all, but I’m sure working women have a hard time with this. Oh, you were imagining it? I’ll imagine and think about where I should spend my money. Thinking about it now, I don’t think I would have been able to do Appity without that process.
Because there were times when I made a fuss, I was able to create content well. I came to Eulji in a pretty square and just took pictures. As a result, my friends were talking about the videos from Pov. My friends were kind enough to say that the videos from Pov
Were really pretty and good. It’s not like I can’t live without it. Then we are in no condition to do this well. So something is definitely a bit ambiguous. We also had an investor who supported us a lot. Also, there was an investor who supported us very much.
Is it true that the investor is now really worried after hearing the IR? Don’t my friends say that? So now I have to speak with a basis, but my mouth is coming out loud. Why are you doing this when you worked so hard today?
What our mentor said at that time was to stop and meet those people without any prejudice, what do they dislike? Let’s put down all the things we think we’ll like and just meet. If we were to compare the people
We want to provide content to, let’s think of them as aliens and ask them all. What time do you wake up and drink water in the morning? What time do you wake up and drink water in the morning? Do you go to the bathroom first? What apps do you open first?
What do you do when you commute to work? How much do you talk about with your friends at work? What do you eat? Actually, I don’t know what I eat because I’ve never worked before. One thing that we realized at that time that was very helpful to Appity
Later was that we didn’t know that one hint was to turn on the email as soon as you sit down. After hearing the story in detail, I realized that I made more money than I expected. My friends found out at the time and said I should earn some money now.
I heard about the salary and where the money was spent, and the only loophole was the one-on-one interview we had for an hour. What was there was money management. I know how to use it, but I don’t know how to manage it. I have friends with very high salaries at foreign companies,
Famous law firms, and large corporations, but how do they manage their money? I’m not good at reacting the first time… haha. I’m speaking in a slightly defensive way. The second is that people who want to just use the first and second years out of a sense of compensation
Don’t come back in the third year. I have friends who have gone far away, and friends who have left it to their mothers. Of course, they all have their own methods. Looking at those friends, when I outsourced and made a little money through outsourcing, I just saved it all in one bank account
And continued to spend from there. I bought a car I won’t even use It’s awesome I actually outsourced it and it became a very vague filial piety gift. My parents’ car is now registered and I feel like I need to spend some money.
I’m a newbie in the workforce and I’m filming a video, so I guess I need a car. And the image that is shown on TV is that people in their late 20s, early 30s seem to be very successful. I have a car, a house, and should live like a career woman.
There is an image like this. Actually, that’s not the case in reality. I’m still snotty I didn’t know how to manage money at all, so these women of my age started their careers in a really cool way, made money, and even had really good tastes.
When it comes to enjoying things, I have standards and tastes, but when it comes to managing or managing things, I am intimidated. When it comes to managing or running things, I am intimidated, and I don’t know much about it. In fact, rather than being a women’s problem, this part is clearly
A women’s problem as well. I’ll talk about this later, but since I never received any financial education before, there is too much variation depending on the family. About one in 10 people always ask, “How do we manage our money?” When asked, there were people who spoke out loud. Still there
For example, what am I doing right now with a loan to buy an officetel? How do I manage insurance? What do you do? Then, I close the door like this, and those people talk as if they have been waiting for this question. They want to talk for a long time
And are happy to see me. There are two characteristics of such people. It is one of the two, and one is the friends I have collected since college when I used to write pocket money. There are only a few The second is that if you are not a self-employed family with a family
That has witnessed the need to earn money rather than earn money and have to earn and pay a salary, you will receive financial education only in the family, and there is no educational concept that is common to all. It’s not well planned and it’s just about making money all of a sudden.
But I’ve worked so hard over the past 5 or 6 years, so I want to enjoy it, so I’m using it since credit cards are being issued well. So basically, what I wrote this month will be published next month. It won’t end Consumption habits really don’t change much.
It’s similar to eating a little, so you need to detox your stomach, but without that, your stomach won’t shrink, and you’ll just keep eating as much as you used to, and you won’t be able to get it back. As much as I kept using it, I couldn’t get it back.
Looking at things like that, I don’t even know. Looking at things like that, I don’t even know. But this part seems empty. But this part seems to be empty, so I looked it up and found something like Bank Salad or Pinda. I looked it up and found that places like Bank
Salad and Finda posted a lot of good content, but it was very difficult to read. Our team composition at that time was, other than the guy who majored in business administration, one was in the Korean language department, one was in the CD department, and one was in the advertising department.
These three were in the advertising department who didn’t know much about interest rates. Do you know what your interest rates are? Then, basically, the people listening start by saying something, and even though I see that chemistry, I think that later, when we inform women of my age group about this,
I should avoid trying to explain it too much. I made some observations while watching. Because she is still doing well, there is a point where this newsletter, the economy, this newsletter, the economy, and women in their 20s and 30s meet. The first is that the financial economy is too difficult.
The first is that the financial economy is too difficult, but the economy is not an issue of interest from the taste perspective of women in 2030. The economy doesn’t matter You shouldn’t try to do something based on an algorithm. And there is something called the time axis of the information
Contained in the video itself. If you don’t know where important information is and it may not be there when you see it all, people who want to avoid this topic or are not interested will never click on it. How can I watch an hour-long video? It’s hard to watch even a 10-minute video.
Thirdly, it was a time when newsletters were emerging in the English-speaking world. I had the idea that the English-American media market trends were about 3 to 5 years apart, and that the market trends were about 3 to 5 years apart, so I could come up with a newsletter.
It’s interesting, it’s going really well. What I saw at that time were newsletters and podcasts, but podcasts are still a bit of a blue ocean for me. I think there will be more to come here. Some people think that newsletters are a bit saturated these days,
And while interviewing women in their 20s and 30s, we confirmed that they check their email inboxes every morning, and it is a structure that allows for newsletters. Also, with a single subscription button, the newsletter can save you a little money.
With a newsletter, you can save a little money with just a subscription button. You can relieve the feeling of debt that you are not doing something. If you just subscribe, you’ll be hooked right away, so that’s a bit efficient, and videos have an axis of time, but text is much more efficient
Than you might think with newsletters. Of course, if you want to write it for a long time, you can write it for an infinitely long time, but since you can just look at it and pass over things that are not important to you, this can convey this information rather efficiently.
It is possible because of the economy. It may be a bit unpleasant to explain consumer culture too efficiently, but just because it’s not the economy doesn’t mean it’s not a matter of interest. I decided to make it a newsletter because many things fit the theme of the newsletter,
The needs of women in their 20s and 30s, and the economy. Anyway, you told me why you chose economics and why you decided to publish it in a newsletter. That’s right, but if you take this course, you will have to do that. I can persuade you a little like this,
But going back to Jinyoung, he was completely unfamiliar with numbers, had little interest in it at all, and even I couldn’t do it, so I think it would have been difficult to choose him right away just because there was a need in the world. If you’re like me, yes, I need that,
But can I do it well? Do I really have to do it? I think I thought that too. What did you think? I also get asked this question a lot because if I keep failing at something, it’s natural that I don’t feel like doing more. When I think about myself a little,
I think I don’t have any thoughts. I’m the type of person who doesn’t worry too much about something and just dives in headfirst and gives it a try. There are some things that you only realize after showing them to the world that they’re not meant to be. There are some things that
Require sufficient preparation, but I am very strong and my motto is to just give it a try. So, later on, I decided to do it first, and the reason I decided to do it was that I wanted to make the media a success, so starting a good media company was basically my goal…
First of all, that was important and I got it. While going through teams like Misfits, Youth Fuck, Philism, etc., I thought that there should be good media for people my age as we get older, and usually, if you look at the English-American region, it’s all there. However, only our country is that big,
But there is no media created by our generation that is that big yet, so I really wanted to try it, and this was the first field where we analyzed the target audience and created it based on their needs. Things we wanted to say before If we keep talking about the agenda
That we think is right, I don’t know this, but I know there’s something missing. I can see that it’s empty, and the sum is quite right, and even the format is very efficient in production. Even the format is very efficient in production. Newsletters are much more efficient than videos,
Newsletters are much more efficient than videos, and I thought we could do this quickly. If we did it through a YouTube channel, there would be a waiting period. I also think that I may not have been able to make it past the period of time I had to persevere and continue to build.
So, because it was a newsletter, I was able to try it faster and more lightly. But first of all, I’m curious, so I don’t know. Then I have to study now. How did you do it? Are you curious about this too? First of all, it is true that studying
When someone is trying to teach you is very effective. First of all, financial economics was a field that I could teach you about if I studied it. Because this is so… clear? Yes, yes, you said that we are going to teach you how to spend our money wisely through letters.
Even if I study and teach you this part, I am not as good as others. There are so many people who are doing well, but based on the target audience we met, if I study and explain things in as simple a way as possible,
I can become a person who is good at it. For example, a fund is like a bundle of investment products that collects various assets, stocks, certain stocks, and certain basic assets. This is compared to a comprehensive gift set. I liken this to a comprehensive gift set.
If you suddenly gave them 10,000 won when buying certain snacks and they suddenly gave you 10,000 won and you only bought 10 pada coconuts, you might say, “Oh, what are you doing?” If you buy several types of snacks, you can reduce the probability of failure, right? Like this, I explain the fund metaphorically.
Like this, I explain the fund metaphorically. Oh, I have felt that I have a strength in explaining things metaphorically and in an easy way, and I used to do things like webzines, so I do things like that. If I try to melt it down and explain what I understand in my head
And convey it to them, they like it and study, but I have to keep working on it constantly. If I didn’t have any basic knowledge at all, I would have to learn this difficult thing first. Readers will learn everything I have explained, but it would take a lot of time
And it would have been necessary, so at first I did it twice a week. I did it twice a week for about a year and usually did it in the beginning as a financial investment tip, but you have to understand the principle. If you don’t understand, it will be obvious right away.
At that time, there was an office in Daehakro. I walked around once, digested it in my head, and then wrote it down, and every two days, one came out. Then, after running it like this for about a year, my investment methodology ran out of material.
I can’t talk about an emergency fund again, right? If this is an economic newsletter, it should have news that comes out when the market opens. After thinking about it, around that time, from those who have known us for a year, to those who have known us for a year,
From those who have known us for a year, we are now accepting some requests for writers. Now, we are accepting requests for writers. Now I have received some requests for writers and posted them on my Facebook. Looking for writers I’m trying to change it to Monday-Tuesday-Thursday-Friday. If you are interested in our appetitie,
Please send us an email, and a lot of our Facebook friends supported us. From then on, it was immediately changed to a 5-day a week system, and from then on, it was immediately changed to a 5-day a week system, and since the summer of 2019, it has continued to be like Snowpiercer,
Every day since then. Then you have to pay them a salary or a fine. Right, right, but I wasn’t making anything. That’s a great question. I outsourced it at that time. Oh, I made money by outsourcing and then invested here, it’s all the same.
So, for those who are starting a business or starting a media business, the first thing is to have some outsourcing ability in case of an unexpected situation. It is better if it is a video with a high unit price. The second is to do content partnerships. Affiliation means providing content videos or texts
That we have created to companies that need them. We’re providing this to companies that need it. Affiliation can be done even if there are not many subscribers, so it is possible when the number of people is small. Possible when there are few people Then, as the number of subscribers grows,
I think it will be around 100,000. When we exceeded 100,000, something started to come in, and once the number exceeded 100,000, advertisements started coming in on any channel. After that, you have to create a case and later exceed 100,000 through outbound. Of course, even when it’s not enough for us,
We somehow still have royal subscribers. We did it while doing it, but I think we did it to create a reference. That’s how I launched it and started it. I tried doing something several times and then overturned it and then overturned it again, but this time it really worked.
I think you had a feeling that something was going to happen, and I’m curious what that was like. First of all, I started about a year ago in July of 2018, and for about a year, I did not have the target readers I wanted. So today’s letter, I’m not very good,
Has more likes than likes, and there have been times like this, but with the reorganization, the writers’ acquaintances are not going to subscribe. Meanwhile, there was a time when the number of subscribers suddenly increased by 5,000 to 10,000 per month, and there were more new subscribers than existing readers.
What was the reason for this? Why did that topic become so viral? I appeared on a YouTube channel called “Hamalamammul” From there, a large number of target readers came in, and fortunately, it was like rowing an oar when the tide came in. Because we were preparing for a reorganization.
As soon as I arrived, I spent 5 days a week and did a lot of surveys. Ah, women in their 20s and 30s gathered there. Especially at that time, many women in their mid-20s gathered there. With that in mind, I thought that we could now make good money,
As if it were seed money. I think the summer of 2019 was my opportunity. And in the first half of 2020, the stock market crashed and then rose, and in fact, I was the first to crash, and no one could have predicted this pandemic. Our stock team said that the stock market
Was going to be really crazy now, but I wasn’t very good at predicting the chaos. As I looked at it, I looked at what kind of benefit this would give us, and actually, I kind of predicted what kind of benefit this would give us. If we had done it,
We could have done it a little more strategically, but we decided to maintain the existing Gonzo. Did it have any impact though? Yes In other words, the huge force that keeps this subscriber growth rate from falling is moving like a mantle down here, but later on it also
Became a bit of a vulnerability for us. Later on, it also became a bit of a vulnerability for us. When the stock market bubble burst and things started to get worse in the second half of last year, I had no basic stamina. There are monthly employees, huh? Why are you like this? Luck,
A certain economic trend, the people at the time, and the experience and knowledge we have all have to match, but I found out later that there was a big trend. We had a really hard time until the beginning of this year when we suddenly fell apart.
Does that feel like any kind of reaction? Do you feel it not just in terms of whether you have a lot of subscribers or not, but also in the feedback you give and reactions from other places? We do a lot of surveys. Rather than just a feedback survey,
Please tell us what items you think were good buys. Please tell me about an item that failed on Black Friday. People ask about things like how to give a good gift, a sensible gift, and tips for saving money on food. When you ask about things like this,
You get about 400 to 500 answers based on the PC version. When I see that, I feel like this is something we can do. When there are a lot of responses, there are so many that we feel like we should make a mosaic and show it sometime. Because these people only send themselves
And may not know that other people are sending it like me. Looking at things like that, I feel like we have a large subscriber base and trust us and tell us these kinds of things, and if this decreases a lot, I think we’ll feel like we’re doing something wrong. So far, thankfully,
The number of subscribers has not decreased and continues to respond in this way. I saw an interview a year after the launch, and he said this with great ambition. The target group is female office workers. The target group is female office workers,
And if you count these people, the number comes to about 3 million. I want to have 10%, or 300,000, as YouTube subscribers and another 10% as newsletter subscribers. I feel like it should be like this He spoke with such great ambition, and he spoke with so much ambition,
And I think what he said at that time was when the number was less than 10,000. Newsletter subscribers are Newsletter subscribers are Now is the newsletter Now, the number of newsletter subscribers has completely reversed, the number of subscribers has completely reversed, and YouTube has not yet grown that much.
This is what I thought at first, but it seems to fit perfectly with what I was thinking. Isn’t this because it’s difficult to use the algorithm? That’s what I thought. How did you feel? What happened? To give a brief explanation, you can think of it as having a very large head.
YouTube and other SNS are used as diffusion channels, and the homepage and newsletter are the main channels. This structure is discovered through YouTube, SNS, or algorithms, and then more. Our hypothesis was that people would come to us through newsletters, hoping that as loyalty builds,
We would continue to see news sent to their inboxes, but newsletters expand a lot through word of mouth. You read this. Even now, when we track how great marketers convert subscriptions, they end up spreading a lot of word of mouth through word of mouth from colleagues and word of mouth from friends.
Isn’t a single word of mouth more effective for money-related topics than the YouTube algorithm? I see. And in fact, what is difficult to ignore here is the interest we received during the stock market boom. This is important, and for about a year and a half in 2018 and 2019,
We talked a lot about buying just one share of stock. The reason is not to earn a lot from stocks, but the reason is not to earn a lot from stocks, but workers and consumers are not the only subjects of economic life, there are also investors
And some users, and it is difficult for me to do any business myself, so from an investor’s perspective In order to change it, a stake is needed. Well, I have to buy at least one week… I see this news, I see the news, and if it goes through a sharp
Ups and downs, of course, if the experience is too exciting, it can be dangerous, but everyone experiences it once in a while, and what if it suddenly goes well due to beginner’s luck? Am I an investment genius? uh? Am I an investment genius? Eat 40% cacao I just did that,
But after that, I was completely bitten. You have to watch the timing for something. But I didn’t know that and just left it at that. Through those times, people told me to buy just one stock during a boom, so my perspective on the economy would broaden and I could create my interests
In other markets, but I never opened one stock. People who have never tried it before say that I installed a securities app, received it, took an ID card, and the process itself did not materialize the need. They opened it all during the bull market during the coronavirus pandemic. I am already a stakeholder
And am ready to read economic news. In the beginning, I think I need investment knowledge. In the beginning, I think I need investment knowledge. In the beginning, I think I needed investment knowledge because I started out. Later on, it will be a bit difficult. Later, it will be a bit difficult.
From 2021, something will become slightly more difficult. From 2021, something will become slightly more difficult. There are still people who got on the last train. Those who started in 2021 will start to suffer a lot in 2022. As you start to get bitten a lot,
There are some people who just stop looking at you at all. Afterwards, the era of high prices came. There were also people who thought they should manage their money instead of investing. Coming back to the question, the hypothesis in my head is that in such a case,
There were people who had more interests than YouTube, so they recommended us. But anyway, both media outlets are being maintained now. But anyway, both media outlets are being maintained now. Then what is the direction of those two channels? Then what is the direction of those two channels? How are you positioning?
Because we also work on YouTube and are trying to start small with our newsletter, I really like teaching things like this. Oh, can you give me some advice? Just sit me down, show me, and give me water, and I can talk for 2 hours. So, how are you positioning Appity differently now?
First of all, the video is still a bit weak, so it’s hard to tell the truth, but the short form still has several million. If you look at it, it’s money, but it doesn’t go to the economy. If you look at the price, it’s money, but it doesn’t go to the economy.
It’s price. New products, convenience stores, Daiso. When I saw it, the video went toward the short form. MZ’s live information team that can save money, tips to save money, etc. They like things like saving even a little bit or new products that are even a little bit new.
Is it a new product or is gold sold at a convenience store? Is it a new product or is gold sold at a convenience store? There is something like this I really bought it. Do you really sell gold for one penny? I’m at work
I can’t do anything and it remains as an asset, but it’s still in kind. It remains in kind. It’s so small that if you lose it, you’ll be in big trouble. It’s in a jewelry box. Still, it’s good to have it now when its cash value dwindles. As for the video side,
We are trying to capture MZ’s live information, and the newsletter is a routine anyway. The newsletter is a routine anyway. I think economic news should be left to the side. I think economic news should be left to the side. If I hadn’t done this Afiti for 5 years, I definitely wouldn’t
Have accumulated any assets now, but just by being exposed when I watch economic news, I am the average of the 5 people around me who spend the most time. There is a story like this, but if those people are not enough, I tell them to look at the media.
If good media is one of them, if we are one of them, then knowledge about the economy, but roughly speaking, things are a bit expensive these days. It’s not just a feeling, it’s real, right? You can make a connection by watching the news. So, I think Afiti Money Letter
Is part of the healthy routine of reading economic news every day, and I think its position is very good. In fact, our open rate is always 20% if we keep it low. The open rate remains constant at around 20% if you keep writing it down, and around 25% if it’s high.
It’s important to get into a routine. We have something like an ETF that invests it in a certain index. We entered the Miracle Morning Index There are people who subscribe to several newsletters such as Appity, Newnik, Julemaraengi, etc. If we get into the routine layer of information collection,
We don’t just subscribe to one, but we overlap the newsletters and get a little bit of the economy. If we look at it this way and look at it like this, we get a steady influx of money. same But I, but this is a different question, but there is a lot of information.
There are so many tiers in this one. So if it overflows and becomes like this Is it a good thing that there are so many in Google Mail that they are now cut off to the point where you have to click on Go to All Mail? It’s getting more and more no.
I’m basically a Too Much Talker. I’m basically a Too Much Talker. When I see pictures of Chan-ho Park, I don’t find it funny even when I see pictures of Chan-ho Park. Even if you look at that Too Much Talker pic, it’s not funny. uh? why? Why is that a problem?
Don’t you say that much? So when the letter is given to me, it gets longer. So when the letter is given to me, it gets longer. Right now, I’m still recording as of now, so I’m the editor-in-chief, so I’m the editor-in-chief, so I’m the runaway locomotive, so it’s getting longer and longer,
So I got feedback like this. Please make it smaller. It’s 30,000 characters. I feel like I’m bothering you by coming to 30,000 characters. What do you say about the pleasure you feel when you finish reading a newsletter? Anyway, when you read to the end,
It’s important to feel like you’ve crossed off a checklist saying you’ve finished everything. But what about me? Did you read everything? Have you read everything? But what about me? Did you read everything? Have you read everything? But what about me? Did you read everything? Have you read everything? Here it is again
This is why they both end up like that. Aren’t you done yet? It’s too long and it ends up like this Actually, I don’t like it because it ruins the experience, so now the editor-in-chief has been working with me since January. He has already heard all the news.
He has already heard all the news and is ready to put down his sword. Now, when I see people who are on a roll like this, I always want to ask a question. When I see people who are just doing well, it seems like everything would have gone well from the beginning,
And there would have been no slumps, and there would have been no slumps, but in reality, that wasn’t the case. But in reality it wasn’t like that. As I said before, there were times when it went down like this. You said this, but this is a business, and anyway, as a start-up,
You will have a lot of employees. It has no choice but to become a part because it has to be that way for this to be sustainable. But I haven’t seen many teams in the media or content sectors that have created a sustainable profit model well.
I haven’t seen many teams that have developed a good profit model. So, did you have any worries in that regard? This is really a mountain of a mountain and I have to drink all night just to do this,
But I really have a lot to talk about and I can talk about it all. First of all, when I said I was going to start with Apiti. When I said I was going to start with Apiti. When I said I was going to start with Apiti,
There were two reactions from people around me. Is there a market like that? Isn’t it already happening? The second time, I got the topic really well and it works this time. But I think the people who said the latter will not work out well for me in the past,
But I think it will work out for them as well. I thought it was something, but looking back now, there are many opportunities that can be seized if the economy is the topic from the beginning. Because I didn’t know how to do it, I outsourced a lot in the beginning,
And partnerships were established later, and partnerships were established later, and the number of subscribers was still small for advertising. It was just a case of us outsourcing, but thankfully, there were some people who suggested partnership first. Even so, now I can’t do more if I hire about 3 people,
And even that’s only for a month, and even that’s only for a month, because if something doesn’t work out, difficult things come up. So, for a while, I was in full cash hoarding mode and had a really minimal number of people. I was in a cash hoarding mode
And had a really minimal number of people. Just me and one other person stayed home during the pandemic and tried to build up some cash. Therefore, it was important to create a structure that consistently brings in profits. So, one of the attempts I made and the reason I got through
The first advertisement was a book called ‘Mamma Mia Salary Salary Rich’ that I actually read when I was studying. It’s a book from Gilbert Publishing, and it’s a book from Gilbert Publishing, and I read and studied this book. Advertising cold mail is real.
It was sent first. We received it by contacting the person in charge. It was sent first. We received it by contacting the person in charge. At the time, it was a lot cheaper than our advertising price, but we are very grateful. It’s not something I can talk about based on the unit price,
But we tried it and the number of clicks was good and we were able to show it to other places, so the first thing we did was create an advertising case like that and increase the number of places, and the affiliate side could say, “Let’s put our content in there.”
I think the first way to get out of the crisis was to send cold emails with advertisements because the structure wasn’t there. I also took out some personal loans, and it was for the company… rather than for the company. And I’m independent anyway, so I have to make a living, right?
I have to make a living too, but I keep paying for my personal living expenses. Even my personal living expenses Even my personal living expenses When it’s all put in here, I’ve been sorting out some financial data recently, so I’ve been sorting out some financial data recently,
So I’ve been sorting out some financial data recently, and I have some unpaid bills. There was a bad time for me where I suddenly felt like I was discovering hidden money. In the first half of this year, we had 6 employees. In the first half of this year,
We had 6 employees, including me, but since last year, the advertising market has been It got so bad that we didn’t prepare well. Something has changed slightly since December last year (2022). Something has changed slightly since December last year (2022). We were a medium that received a lot of inbound traffic,
But I think we were complacent. I should have been in sales at the time rather than holding the letter, but in my opinion, when starting a business without any experience in corporate life and without a comprehensive understanding of the job, there are many people who don’t know what they need.
One of them was the moment when I needed sales, or the fact that I needed sales itself. It was a bit of a blessing that I didn’t even think about. Actually, when I think about it, I was quite satisfied with just coming in at that time. But now it’s cold
I was completely naked. Was it always like this where I was completely naked? I thought this, and if it goes on like this, of course we can jump in and bring in next month’s content, but then my time will be further reduced and I can’t control the quality of the content
To fill it again, so I don’t know how this will turn out this year, so I have to reduce the team a bit. I didn’t know what to do, so I decided to shorten the team, so I decided to reorganize the video team, and there were just three people, including me,
A director, and a designer, and we’ve been working for the first half of this year. I see. However, it continues to be published without fail like this. I first thought about it when I changed it to Monday-Tuesday-Thursday-Friday. This is what I do every day unless I die or get sick
So, it’s a really dangerous thing to say, but if you caught it in the early stages of the spread of the coronavirus, right now, a car comes and hits you. It was like that back then, in the very early stages, when everyone was at home. I can’t get caught then,
But can I take my laptop with me? Oh, that really made me think about holding a laptop in a negative pressure ward, so of course, common sense dictated that I shouldn’t get sick because the world is not ending, and even if I’m not there, it’s just getting so small. I see
Then, there are 9 of us, and now the contract has not started. Excluding the fact that the contract has not started, we are working for 9 people. Excluding that, we are working for 9 people, and there are not 9 executives and employees, but a certain core editorial team of Appity.
We have core members, including . When freelancers devote about 60-70% of their total time to us in marketing, video, etc., we created a new organizational chart that provides the amount we contributed based on how much we contributed. I’m getting started It’s a time of recovery and trying new ways.
And now I’m looking closely at the money. And now I’m looking closely at the money. I will never let you run out of money. It becomes very difficult for content creators to worry about money. For me, the creative self and the editing self were concurrently working,
And there was also someone who had to make money. Nothing worked. That’s right, I think I’m like that right now. So I have a lot of worries. But I’m doing it now because I’ve gotten to the point where I think, “I can’t be really sick,” but even so, if I continue with this,
The energy I have as an individual is limited anyway. I think it’s bound to be a little tiring. At times like that, I think I need to have some kind of why that can keep me going, but when I’m having a bit of a hard time, that gets lost in my mind,
And I also get lost in that when I’m having a bit of a hard time, and when I don’t make money, I get buried in that. What do you think, Jinyoung? I have a clear why and two things about how. Why creates content for women of our age,
And our readers are really great people. I like it so much that all I can say is it’s good. This is not true, they are people who live very sincerely and hard, want to share their own know-how, and receive rewards in small ways, so they are people who want to share.
When I look at reviews and surveys, they say that my love for humanity is really filled. I have to do this, this really shouldn’t fail. When I think about it, I have never experienced burnout because that kind of thinking is fundamental. But now the hardware is getting older.
That’s right, we’re getting older too. As I got older, when I first started, my readers and I were just beginners, but now there are people who have already completed their social lives. I was curious about that too Similarly, we started with things from today,
But now more and more, things from today are no longer me. There is now media for people in their 20s, but both my readers and I are getting older. Then, the time has come to reconsider the direction of that direction. …things around that time Our peers, our peers, say this, but of course,
I would like to cover teenagers like a company like Megastudy and grow as much as possible into their 20s, 30s, and 40s, but if it is not possible, you have to make a choice. Is it 2030 now or will you go to 2030 later? One of the two
Is that I am now growing old like 2030. So, let’s live together in Silver Town to create success. If you do that, someone else will be able to follow suit, and if the success stories of those needs continue anyway, there will be new attempts in the future. And it was good
That the generation of my age was the same as Appity at this old age. If it’s just like this, guys, that’s what our generation had. That’s right, that’s right, we’re going together now. How cool would it be if we did that in our later years? During the year-end party,
We all met through Zoom and met through the metaverse, so I did this for you. The affection and love for humanity that came from those loyal subscribers is really big, and that’s what keeps me from falling apart. The first is my cat. I brought my cat here on February 3, 2020.
Spending time with him during the beginning of independence and the pandemic period was very comforting, and he is someone who always just comes home and doesn’t do anything. But because of him, my name is Jupiter. Because Jupiter has three colors, Jupiter has stripes like in pictures of Jupiter
From long ago that we know. That cat has really become my reason for living, so I want to have a second child, but I’m a little worried that my love will be divided. I can’t bring you here for fear that my love will be divided. Jupiter isn’t saying anything
Because he’s afraid he’ll get half the love, but you’re such an optimistic cat, and you keep talking, and there’s one Jupiter, and there’s another Jupiter, and I think I have some emotional support from my parents. Rather than always leading the way, the person who declares that he
Or she will be at the bottom when the cliff falls. I will act like a mattress and become a cushion. For example, if you are in your 20s and 30s and hear bad news, if something is really hard for you, don’t let it go to you and it’s okay!
You can just fold it all up and bring it to your arms, so make it comfortable. This is a kind of caution, and you try not to mess with it. When I was young, I thought it was neglect, but I think it was not a warning
That you should break it from the outside. But doesn’t that give you some strength because even if you don’t keep in touch every day? But if there’s one thing I’m really worried about, I have no taste. There was a time this year when I really went crazy because of that.
I think I’ve just become a newsletter optimization person. During the pandemic, there were only two or three people in the company, but I was writing all the letters and doing it all by myself. Even when communication advertisements came in with external writers, my leg muscles degenerated
And my body felt like this would happen if I just wrote newsletters on my turtle neck. That’s Okay That something became a body Then I didn’t even know it was a problem. What I found to be a problem is that we are talking about how to use money well
In an era of high inflation, and as we move on, they are all very new and amazing stories, and I am also wondering if there is something about the consumption of money in an era of high inflation. Life and hobbies are so far ahead,
And this is not just about the amount of money spent, but the breadth of experience is very different. I keep failing when I have to wear something for an important moment. Because they don’t know what’s going on, they keep coming quickly. They don’t know where to go. People like this may end up
Saying they’re being caught in some way. I might fail and I don’t think I had time to think about it. But, as sad as it was, I told my mother about this and she was a bit cold-hearted. Totally T! J! But Jinyoung, other people also spent time and money
And worked hard to get it. Have you spent money to go to a concert? Have you ever been like this before? It’s not like this, you have to work hard, I’m a power FP, so that’s not what I wanted. So I didn’t want that, so please sympathize with me.
Why don’t you sympathize with me? Jinyoung, first of all, watch the movie! If you think about it, that’s true again Time is an asset So, while thinking about this, a life without taste is truly a flower without scent, and if Appity does really well, I will have 10 billion won.
You don’t have to work now My body is like this, but I can’t think of anything I want to do in that situation. I just vaguely thought about going on a yacht in the past, but I don’t really go to the beach. with who? When we did it, we were all newlyweds,
So this is very unfortunate. Even though I have a lot of money and time, I can’t enjoy life. Now that I’m in my mid-30s, I’m going to pursue hobbies and spend some money on them. For example, Yakson Myeongga sells several tickets like this. I will do something like that.
Then, people around you may try to stop you, but yes, put down a lot of money and go. Yes, put a lot of money on the line and go. And then get a massage like that? You get a massage, you get PT, and you have to stop spending money that others tell you
Not to do anymore. When should you tell them to go ahead and use it? Did it come from there? if? The third letter? I think it’s somewhat related to that topic. The thing that has become my topic of conversation right now is money. Earn money by doing what you want to do well.
In terms of your career, manage the money you earn well, save it for later and use it well within your budget. Good experience is also an asset. It was in the first half of last year that I decided to write a balanced letter. Then, I realized that my tastes are lacking
In this area. About this summer? When I thought about making this letter, the gap became very clear. We have a partner we work with who fits this letter perfectly. really consumed If you ask the king, you just have to buy something. There is someone who usually talks like a show host,
But I can’t touch his writing because I’m going to edit it all now. What is important, what is not important, what is important, what is not important, what do people know, and now I recently moved to Seochon and now I recently moved to Seochon and moved my office to City Hall,
But in the past, it was Mangwon Station and Wolgok Station. I used to live like this This place is a bit far away, but both are very quiet and like land moles, I only take the subway, so I was surprised when I went to Yeouido after a long time.
I used to live like a Seoul mouse, a country mouse, and now I’m living on earth. When I walk, I see Gwanghwamun, so there was something like this. Oh, but you need good input to create an attractive newsletter. I think that if my tastes continue to disappear,
I will become a human being quickly replaced by real AI. Because the recipe is so clear This humanness does not come from speaking succinctly, but my input now comes out once I got the taste of a person’s hand, or this grandmother’s hand, but now the taste of my hand is so lacking.
So I need to get a hobby I can relate so much Actually, I was also a person with no hobbies at all, because I put all of my favorite things and interests into it, so that’s right, I didn’t have anything else to do, but now I look at it and think, when
I need to rest, what should I do? I don’t know, I don’t really exercise, and that’s right, I completely agree with that. So last year, I learned swimming. At the same time, I was able to switch off and it helped a lot, but now I can’t do it anymore,
But I think I really need some of those things. I think you found it at the right time. There are times when I feel that way and feel like I have to work harder if I don’t rest on the weekend. If you work on the weekend,
Do you somehow feel like the next weekday will be better? The problem is that sometimes that happens, but then I’m just working full time, so I really have to turn it off and do something like you said. I found out that taking pictures is fun,
So instead of taking pictures with my cell phone, I take pictures with a good camera. I needed that I have to spend some money, but it definitely makes a difference and I also have to make some time for myself to do that. They say that you have to plan the time
To do something other than something else. They say you have to plan for that too. I’ve now joined a relaxation workshop and I’m only vaguely aware of things like that. I need to take a break. I feel like this, but I don’t feel it at all,
But it’s a style that I have to learn a little bit. So, I sympathize with it so much, and I’m doing it a little bit, and I sympathize with it so much that I’m saying this. Anyway, today, I’m going to talk about Jinyoung, who runs Appity. I’ve listened to
Jinyoung’s story from the beginning to the current situation, and although he was an economic illiterate at first, he’s been doing what I studied and taught him for several years now, right? 5 years? I’ve been doing it for 5 years, and I think I need to not only grow this media,
But also grow it in order for it to be sustainable. What has Afiti done to raise Jinyoung? First of all, it’s a stream of consciousness because I really enjoy answering these questions on the spot. I really enjoy talking on set. Yeah, he looks kind of happy. is it so?
I can’t see my face First of all, I was confused about how to create a company and make a profit, how to exchange emails, how to talk to a tax agent, etc. In the past, I would reply without mentioning all references to emails.
In the past, I would reply without mentioning all references to emails. There was also a time when someone carefully told me something after the new email every day. You must reply in full I started from scratch as the CEO of Kkokkoma and it’s been 5 years in my social life.
There are still things I don’t know, so there are times when I’m a little scared. There are times when I’m a little afraid, but I’m still able to give myself a small salary by growing the company and going through ups and downs. There is such a thing as “I understand”
And “I understand”, and if I didn’t know that, I think it would have become very ambiguous. Because I don’t think of myself as a creator. PD roll or something Or is it more of a manager role? I need to develop my ego as the CEO better, but so far, I’m doing really well
Behind the camera. The feedback I received from the staff was great, like people cheering me on and saying things like, “The viewership ratings were really good. I tend to be in that kind of role, but that role has grown now, and I need to be bigger as a CEO in the future.
And what you’re most curious about is this.” With money… uh, I was curious about that too. In fact, things have gotten a little better, especially since there is content that I give advice on. Are you doing well? Are you doing well? First of all, I know the basic things I shouldn’t do,
Such as revolving, using credit cards incorrectly, sharing a living expenses account, or not having an emergency fund. This kind of thing… shouldn’t be done, right? Yes, you are doing it all. First, create an emergency fund, and the number one priority is to open your income account and living expenses account.
That doesn’t work well for sole proprietorships. Something is all mixed up and that needs to be changed to a system that gives me a salary. Just keep a bank account for your salary… It’s very difficult. I don’t do revolving because it’s hard to separate as a sole proprietor,
But I call and do revolving when I’m at work. It’s just like this, huh? Is it good? And I just did it. It continued like that. There are cases like that, and yes, they sign up for a lot of people. It’s a real problem, and even the Financial Supervisory Service issued a warning.
We still keep talking about it, but in our letters, I always like to emphasize it a little more and tell people to cancel revolving right away. People in the industry say that they have difficulties because many consumers do this under the pretext that real finance is difficult,
But I still think revolving should be eliminated. So, anyway, I’m not doing it because I know for sure what I shouldn’t do, and now I have to make sure that my savings are withdrawn first from my salary account because they say I’m going to spend after saving in advance.
In order to do that, I have some extra income from time to time, such as giving lectures or writing a column, so I just don’t touch this salary account and let it accumulate, and I use the side income account for living expenses. Then, when your side income increases,
You feel less guilty about spending more on yourself and you have a reason to want to make more side income. If you just accumulate your salary, it becomes like interest on a loan. If you just pile up your salary, it’s like interest on a loan. I go out there, but if the rent
Deposit loan salary just accumulates, the lump sum money accumulates faster than expected. It’s really fun to make a big deal and change the front seat, or to make a quick change and change the front seat, or to just have the money pile up in your salary account.
If I had no extra income, of course I would have to split my salary and spend it, but since I do have some extra income, I would only let savings occur in my salary account. In the case of investments, I would just do it for the purpose of increasing my wealth.
I’m not saying I’m doing it, but I have to try it all for content so I can know the ups and downs. And for example, there used to be something like this I need to capture things like evaluation rankings, but I have to do it myself. There are a lot of strange items.
Also, I signed up for a retirement pension and put 100 in it once and watched it. Once I put 100 in it and watched it, I can see the pension disappearing. Having my pension reduced was a very interesting experience. Anyway, looking at that, I own a lot of shares
In a company called Appity because we only received one investment, but this is the most risky asset. If this is a big hit, it’s a big hit, and if it doesn’t work out, it doesn’t work. If this doesn’t work out, it doesn’t work out, so I’m thinking that
I’m going to spend my time mainly here and I’m going to focus on my specific asset management and accumulate cash. Does that make it more stable? Managing my household? Yes This time, when we moved and paid off a lot of the loan principal, we came back down to the first floor
Like the pot game, but we didn’t completely spend it, but we left some seed money and spent a lot of cash. Because the interest rate is a bit high, if the loan principal is too large, you have to pay it off every month, so I paid off a lot when I moved.
And it’s roughly predictable. When will we all be able to get together again, then I will feel less anxious about that. It’s a lot less. There’s something like that. If I don’t know exactly how much I have and how much I spend, I feel like I have to keep doing something.
Do I need to work more and get paid more? But it’s like this People who know exactly what they are doing say things like, “I’ve done this much this month, so I don’t have to go this far.” In the case of freelancers, and anyway,
The reason why I said that an emergency fund is really important is because I didn’t have the money to forget at a time when I had to take out a loan. I haven’t had a solid job where I can save up anything, and I really divide the money from 0
And I get the least. I really divide the money from 0 and I get the least. I got a loan under this structure, but if it doesn’t work out like that, I have to forget every month. You need to have a lot of living expenses. I think the more anxious you are,
The bigger the amount of money you can afford to forget has to be. Saving money. If you started as a freelancer and think you will be a freelancer for the next three years, then if you set a goal from now on, you will save up at least one year’s living expenses,
If not half a year’s living expenses. Because it’s okay to say it’s money you’ll forget, not in the name of an emergency fund, not in the name of an emergency fund. Wouldn’t it be better to live a more comfortable freelance life after that? A good goal for your first savings
Various tips, even the last one haha Yes, there’s a lot to talk about, but I’ll leave it here for now and then I’ll move on to the ending comment. References for my own work and life, not the world’s answers. How was the conversation with Jinyoung,
A reference explored by Today’s History? I’m curious about your thoughts, so please feel free to leave a comment. Today’s content can now be listened to like a radio not only on YouTube but also on audio channels such as Podbbang and Spotify. Then we’ll see you next time. Bye.
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오늘 요즘사는 2030을 위한 경제미디어 ‘어피티’ 박진영 대표와
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50만 구독자가 읽는 유일무이한 미디어로 성장하기까지 거쳐온 위기의 순간과
지속가능한 수익구조를 만들기까지의 과정.
어디서도 듣지 못했던 미디어계의 현실적인 이야기, 요즘사에서 들어보세요!
💌 어피티 머니레터가 궁금하다면? https://page.stibee.com/subscriptions/40802?groupIds=308851
00:00 하이라이트
00:55 어피티 & 박진영님 소개
02:38 취준생이 20대를 위한 뉴미디어를 창업한 과정
17:25 금융문맹 문과생이 경제미디어를 만든 방법
22:13 초기 수익이 없을 때 확장한 방법
23:33 타깃독자를 모으고 성장세를 만든 모먼트
27:00 유튜브와 뉴스레터, 서로 다른 성장방식
34:42 어피티가 위기를 극복한 과정
40:52 5년을 무너지지 않을 수 있었던 WHY
45:00 취향 없이 돈만 벌면 안되는 이유
52:37 그래서 어피티 대표는 재테크 잘하나요?
– 2024년, 요즘사는 보이는 팟캐스트로 새롭게 시작합니다. 시각적 편집을 줄여 자극이 적고 편안하게 몰입할 수 있는 인터뷰를 즐겨보세요. 팟빵, 애플 팟캐스트, 스포티파이에서는 오디오로도 들으실 수 있습니다.
– 어피티 박진영이 추천하는 ‘나다운’ 돈 관리를 위한 도구를 소개하는 [박진영의 툴박스]는 요즘사 유튜브 후원 회원(멤버십) 전용 콘텐츠로 공개됩니다.
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