JAKARTA – The Thai government has officially appointed Lalisa ‘Lisa’ Manoban, a member of the well-known K-pop group BLACKPINK as a tourism ambassador called the Amazing Thailand. What’s more, Thailand is the country that Lisa was born in.
BLACKPINK’s Lisa was appointed to be Thailand’s tourism ambassador to promote Thailand’s beauty and attraction worldwide. This announcement was made directly by the Tourism Authority of Thailand (TAT) on October 15, 2025.
The Governor of TAT, Thapanee Kiatphaibool, said that the presence of this 28-year-old woman as an ambassador is an important step in in introducing Thai charm, diversity, and beauty from a fresh and inspiring new point of view.
“We want to make Thailand a quality and safe tourist destination, and always welcome local and foreign tourists warmly,” said Thapanee, quoted from the page The Straits Times.
“We also want to strengthen Thailand’s image as a vacation spot that provides a memorable experience at every travel step.” he added.
The appointment of the singer of the song “Money” is a matter of pride for the Thai people. With her achievements and popularity on the global stage, Lisa is expected to be able to be a strong voice to introduce the charm of Thai culture, heritage, and hospitality to the world.
The collaboration between Lisa, TAT, and the Amazing Thai brand is expected not only to increase the interest of international tourists to visit, but also reaffirm the cultural endowment and friendliness of Thai people who are known to be warm and friendly.
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