JAKARTA – Skin care for Indonesians often has its own challenges. High humidity tropical weather, strong sun exposure, and air pollution make the skin prone to oily, dull, and easy acne.
Therefore, many people are looking for skincare products that not only moisturize, but are also able to protect the skin and still feel light to wear on a daily basis.
Seeing this need, the skincare brand from Japan, UNES, is officially present in Indonesia with a series of exclusive skin treatments. The presence of this beauty line is expected to answer the concerns of many consumers who have had difficulty finding products according to the conditions of tropical skin.
Loki, Founder of UNES, shared his experience during his four-year stay in Indonesia. He admitted that it was quite difficult to find a product that really matched, until he finally designed it to package skin care products according to his experience.
With Loki’s background, who has worked to do business in an international company worth billions of dollars, Loki admits that he understands the need for Indonesians to treat his skin.
“I am very interested in the skincare industry and want to create products that are really useful,” he said after “Exclusive Private Launch UNES Natural Beauty from Within” in Jakarta.
A series of skin care products were also carried out in Indonesia, but research and formulas presented involved several experts from abroad, including doctors and scientists from Japan, South Korea, to China.
“We have about 108 technology patents. That allows us to design the best materials at a fixed price,” Loki explained.
One of the leading formulas presented is an active material called 577, which is claimed to be effective in helping brighten dull skin, a problem that is often experienced by many Indonesians. Interestingly, this skincare line does not focus on the age of the user, but on solutions to certain skin problems.
The philosophy of this brand is also summarized in the slogan, your kindness from within. Loki emphasized that skin health is more important than just following the trends that are commonly found on social media.
“You are good enough as you are. Take care of your skin to be healthy, not to change your identity,” he said.
Indonesia itself was chosen as the first market because it was considered to have great potential and unique character for its consumers. Indonesians are confident, like to document their daily lives, and show their true identity.
“Since July, we have been working with nearly 2,000 creators to introduce their products in the hope that more people know how to properly care for the skin. We want people to realize that this product is really good, not just a temporary trend,” he concluded.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language.
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