JAKARTA – The cosmetics industry in Indonesia continues to show positive growth, marked by increased awareness of halal, sustainable, and environmentally friendly products.
Along with the Muslim majority population, the direction of national beauty industry development is considered necessary to have a strong character and identity.
This was conveyed by the General Chairperson of the Indonesian Association of Companies and Cosmetics Association, Solihin Sofian, who emphasized the importance of building an authentic and global added value Indonesian cosmetic face.
“Indonesia’s cosmetics must have their own face. If we look at the data on the majority of Indonesians who are Muslim, then Indonesian cosmetics must be able to appear as halal cosmetics,” said Solihin, when met at JIEXPO Kemayoran, Jakarta on Thursday, August 7, 2025.
Solihin added that Indonesia has extraordinary potential thanks to abundant natural resources, including tropical botanical ingredients that can be used for the development of halal and natural-themed beauty products.
“We add a thematic and halal cosmetic approach. Indonesia is the country with the second largest tropical biodiversity in the world. We must be able to explore the potential of natural gas and other resources to support this,” he said.
Optimism for the potential of the halal cosmetics industry is getting stronger, considering that Indonesia has taken third place in the global halal cosmetic market.
“This halal cosmetics continues to grow. Six years ago we were in fifth position, now we are in third place in the world. This condition is supported by many factors, including consumer awareness and increasingly supportive regulations,” explained Solihin.
According to him, this growth was also triggered by the active role of Indonesia’s young generation who was creative in creating various cosmetic products through the macron system. Solihin considered that this made the Indonesian cosmetic market very varied and dynamic.
“Many young people have the potential and spirit to work. They create ideas, then they are realized through macrons in the country. This creates a unique variety of products in the market,” he said.
He also emphasized that halal products are not only limited to religious needs, but also reflect healthy and environmentally friendly products.
“Halal products are not only religious aspects, but also describe the quality of healthy and environmentally friendly products. Their development in Indonesia is extraordinary,” said Solihin.
As part of efforts to encourage the growth of the beauty industry, an international standard exhibition was held again to become a collaboration space for industry players, the government, and society. This exhibition is a forum for showing off innovation, establishing partnerships, and opening up new market opportunities.
“This large and prestigious performance is eagerly awaited by cosmetic industry players, both from within and outside the country. This is not just a showy event for products, but also a strategic collaboration platform,” said Solihin.
Solihin encourages industry players, especially MSMEs, to take advantage of this momentum as a strategic step to advance to class and compete globally.
“For industry players, this is a great opportunity to improve quality and competitiveness. MSMEs can also advance to class and appear parallel in the international market,” he added.
The CEO of Krista Exhibitions, Daud D. Salim, in his remarks at the opening of the exhibition revealed that the IndoBeauty Expo 2025 presented more than 120 participants with representatives of more than 250 well-known brands from nine countries.
“This year, participation came from the United Arab Emirates, Indonesia, South Korea, Thailand, Hong Kong, Malaysia, Taiwan, Japan, and China. This opens up a wide space to see the trends and innovations that are developing in the global beauty industry,” said Daud.
This exhibition not only displays products, but also offers a variety of educational and inspiring programs such as seminars, workshops, and talk shows. Several important topics discussed include the 2026 halal regulation, macron strategies, to children’s dental health care.
“We invite all business actors, from producers, distributors, MSMEs, to startups, to take advantage of this moment. This is a golden opportunity to expand business networks and explore strategic collaboration.” said Daud.
Entering its 15th year of implementation, this event shows consistency in supporting the growth of an inclusive and future-oriented national beauty industry.
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