掲載日
2025年7月30日
Messy Schoolgirl. She’s dressing for a world that exists only in her head. The Messy Schoolgirl doesn’t follow rules, she rewrites them mid-semester. She pairs a polo with a tulle skirt, gym socks with kitten heels, glasses over lip gloss, and calls it fashion. Her look is a love letter to contradiction: part brat, part bookworm, always a little off: and that’s exactly the point.
The Messy Schoolgirl Mood. Rooted in the rise of the “messy girl aesthetic”, this trend embraces the chaos of daily dressing: layering without logic, mixing function with fantasy, and treating accessories like emotional punctuation. She’s not chasing perfection. She’s styling from instinct, impulse, and inner dialogue. The delulu mindset isn’t about escaping reality. It’s about bending it, charming it, overdressing for it. There’s a strong retro twist, but nothing is nostalgic in a literal way. Think Wes Anderson meets early 2000s tween drama, shot through a Miu Miu lens. The uniform archetype is dismantled and reassembled with sporty bits, chic details, and a sense of absurdity-as-elegance. Each look reads like a diary entry. Oversharing in the best way. Is she okay? Not really. But she looks brilliant.
Data to drive Creativity.
Livetrend is the first data-driven trend solution, leveraging AI to better forecast trends and monitor the market, thanks to a technology that collects and processes millions of images and text from the most influential sources as Instagram, e-commerce and fashion-shows. Livetrend is also able to cross that information with consumer searches online, to help to stick with consumer interests and avoid losing money in overstocks.
Livetrend is a collaborative platform designed for the entire product value chain providing different tools, helping strategic teams as designers, merchandisers and buyers, working together, sharing the same information. Livetrend gives the most reliable information to stop the guess working and helping be more efficient making more sustainable decisions.
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